Dennis Toomey, CRP, CRS, GRI, ABR

RE/MAX Territory

41 Arlington Heights Road

Elk Grove Vil., IL. 60007



The seller sets the price of

the home, but ultimately

the buyer determines the



My job is to supply you

with facts about what has

sold recently and what is

for sale now in order to

make a decision.



Fair Terms = Fair Price


Good Terms = Good Price


Great Terms = Great Price


There are things other than adjusting

your price to get your home sold.





Beware of Devious Agents

“Beware that some devious agents

will at first suggest a very

handsome price.  Then, after they

have the listing and the house

hasn’t sold, they’ll come back

with a pitch to lower the price”


Consumer Reports, July, 1990


Houses sell quickly and

usually for the most money

when they are priced properly

in the beginning.



  • Reduces sales associates activity
  • Reduces advertising response
  • Loses interested buyers
  • Attracts the wrong prospects
  • Eliminates offers
  • Helps sell the competition
  • Can cause appraisal problems
  • Extends market time


  • Your original cost
  • The cost to re-build it today
  • Your investment in improvements
  • Personal attachment
  • Certain types of improvements


REALTORS have buyers

waiting.  That’s right, we are

working with buyers who have

seen what is currently on the

market and are waiting for

something new to be listed.


Most activity will take place in the first 3-4 weeks of a listing.  The

excitement of a new property on the market will create an urgency for

both buyers and agents to see it as quickly as possible.  For that

reason, in many instances the home will receive its highest and best

offers during this time.


After that initial period, the only people to look at it will be new

buyers in the marketplace.